Question.
Explain the importance of persuasive communication to change the attitudes of the masses
( UPPSC, UP PCS Mains General Studies-4/Ethics 2018)
Answer.
Persuasive communication is the method to change other feelings, behavior, and attitude toward people, things, and ideas. Persuasive communication is essential for changing the attitudes of the masses as it helps us to convince people to think or act in a particular way.
The present era is an information era where ideas and information spread quickly through various platforms. Persuasive communication plays an important role in shaping opinions and changing the attitudes of the masses through various ways like advertisements, public speaking, political communication, sales communication, and persuasive writing.
The following are the importance of persuasive communication to change the attitudes of the masses:
- Influence
- Credibility
- Awareness
- Solving the social and Individual conflict
- To reduce social problems and corruption
- Shaping public opinion for nation-building.
- Teamwork
Influence: Persuasive communication allows us to influence the attitudes of the masses. When we present our ideas in compelling ways, it is more likely of convincing others to adopt our perspective.
Credibility: Persuasive communication establishes yourself as a credible source of information. People are more likely to listen to and trust those who they perceive as knowledgeable and trustworthy.
Awareness: Persuasive communication allows us to engage with people and encourage them to participate in a conversation, that allows us to spread awareness about the outgoing problems, like unsustainable ecosystem practices, climate change, or global warming.
Solving the social and Individual conflict: Persuasive communication allows us to solve social and individual conflicts like caste discrimination, family disputes, the Jallikatu Bullfighting tradition, and the Sabarimala Women Temple entry.
To reduce social problems and corruption: Persuasive communication can help the masses to overcome some social problems like child marriage, child labor, and also corruption problems in society.
Persuasive communication helps the masses with women's empowerment.
Shaping public opinion for nation-building: India is fully diverse in every aspect culturally, politically, socially, and economically. Persuasion is needed for shaping opinion to one India Concept. It will help to make the team India.
In conclusion, persuasive communication is essential for changing the attitudes of the masses because it allows us to influence people's opinions, establish credibility, engage with the public, and help in solving social-cultural problems.
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